Two Austrians,
one quiet obsession.
Aurora Austria was founded by two people who grew up between Vienna's coffeehouses and the Salzkammergut's silent mornings — and who came to believe long-haul travellers deserve more than a checklist tour.
To show Austria the way Austrians experience it — without asking the traveller to spend a week to do it.
We believe Austria's grandeur is not in its monuments, but in the moments between them: a sunrise over the Wachau, a quiet hour at the Eggerhaus learning how mountain communities still live, a coffee in Hallstatt before the day-trippers arrive. Aurora Austria designs every itinerary to deliver those moments — efficiently, elegantly, and without compromise.
Michaela Mayr-Spießberger
Michaela serves as Director of Sales & Marketing at Rainer Hotel Management — leading commercial strategy and international trade partnerships for one of Vienna's most established hotel groups. Before Rainer, she spent over a decade at Austria Trend Hotels, one of Austria's largest domestic hotel chains.
Twenty years inside Austrian hospitality — always in marketing. At Aurora Austria, Michaela leads commercial strategy, B2B partnerships, and brand. She is the company's face to the trade.
"Long-haul travellers don't come to Austria to tick boxes. They come to feel something — and most operators forget that."
Peter Schöffer
Peter brings a background in media marketing and content creation to Aurora Austria — the storytelling and brand-building side of the operation. Through ICS Media, he has spent years developing brand narratives, editorial content, and digital experiences.
For Aurora Austria, that translates into how the brand is told: the editorial voice on the website, the journal pieces about the Salzkammergut, the way our tours are framed in trade catalogs.
"A premium tour is invisible infrastructure with a great story on top. Get the story right and the rest follows."
Das Gründerteam in zwei Absätzen
Michaela Mayr-Spießberger
Mitgründerin und Geschäftsführerin. Director of Sales & Marketing bei der Rainer Hotel Management Gesm.b.H. Davor über zehn Jahre bei den Austria Trend Hotels — insgesamt 20 Jahre in der österreichischen Hotellerie, immer im Marketing. Bei Aurora Austria verantwortet sie Vertrieb, B2B-Partnerschaften und Markenführung.
Peter Schöffer
Mitgründer und Strategic Advisor. Hintergrund in Media Marketing und Content Creation über ICS Media. Verantwortet bei Aurora Austria die strategische Ausrichtung, das Brand-Storytelling und die operative Infrastruktur.